Work experience

Mikael Ydholm brings a wealth of experience across diverse domains such as branding, marketing, communication, innovation, research, and business development. His professional journey encompasses significant roles in multiple sectors:

• Global Director of Research at Inter IKEA, overseeing Consumer Intelligence, Fore-sighting, and Homes of the Future.

• Director of IKEA Global Media, overall responsible for The IKEA Catalogue, The IKEA Websites worldwide, and Global Commercial PR.

• Global Brand Director for Filippa K, a prominent fashion brand.

• International Business Development Director for Kontrapunkt, a Danish brand agency with operations in Denmark and Japan.

• Creative Director for Framfab, an internet consultancy.

• Global Communication Director for IKEA, the Ingka Group.

Over the years Ydholm has been collaborating with several extraordinary skilled people at consultancy firms, such as IDEO, 8th-day, Stockholm Design Lab, Veryday, and BVD + many different great minded researchers at MIT Media Lab, Lund University, Stockholm University, Mobile Life Research Centre, and Royal Institute of Technology.

Furthermore, Ydholm has actively participated in various engagements, including serving as Chairman of the Board at Research Centre Mobile Life (Stockholm University and Royal Institute of Technology), being a Member of the Board of Directors at BoKlok (a housing development joint venture between Skanska and IKEA), and being a Member of the Initiating Group at Innovation Pioneers (a network dedicated to fostering innovation).