Brand Strategist

& Senior Advisor

Keynote Speaker

Brand
Strategist & Senior Advisor

Mikael Ydholm is a seasoned Brand Strategist with over 30 years of experience, having worked with renowned brands like IKEA, Filippa K, AstraZeneca, Orange, Ikano, Tetra Pak, iittala, BoKlok, Volvo, and more.

As Brand Strategist, Ydholm assists corporations and organisations in managing their brand portfolios. With an impressive track record, he helps clients uncover their core, purpose, position, and brand voice. He combines research and practical cases to bridge theory with real-world application.

As Senior Advisor, Ydholm functions as an expert guide and provides support to an organisation or individual. His job involves overseeing strategies, assisting with decisionmaking and refining accepted practices to ensure maximum effectiveness and results.

With his broad industry knowledge and expertise, Ydholm provides strategic advice to teams or individuals. He assess the company's current strategies, suggest improvements and guide staff in executing these updated strategies.

A selection of Ydholm’s recent clients:

  • Position Green Group, brings together leading experts within ESG software, advisory and communication to help companies accelerate their sustainability agenda

  • MiL Institute, unique business-driven leadership development based on ARL, Action Reflection Learning

  • Gemla Fabrikers, furniture handmade in Sweden

  • Felleskjøpet, a co-op owned by 41.000 farmers in Norway.

  • Granngården products, service and know-how about the down-to-earth life

  • Porsche A brand for those who follow their dreams

  • Hyundai Progress for humanity

  • Hook Strategy Hook Strategy Consultant

  • Inter IKEA Group The owner and worldwide franchisor of the IKEA brand

  • Ingka Group Ingka Group consists of three business areas: IKEA retail, Ingka centres and Ingka investments

Keynote Speaker

Mikael Ydholm designs custom lectures and packages that cater to your precise requirements.

With a unique ability to simplify complex subjects, Ydholm delivers inspirational talks on branding worldwide. Ydholm actively engages his audiences, fostering interaction and creating a sense of involvement. Occasionally, he introduces provocative elements to challenge established ideas and encourage the exploration of new perspectives.

Ydholm’s long track-record as a Keynote Speaker includes talks at:

  • New York Design Week.
    New York City, United States

  • EWHA University (together with Innovation Manager Eva-Carin Banka).
    Seoul, Korea

  • London Design Week.
    London, United Kingdom

  • Swedish Institute of Computer Science.
    Stockholm, Sweden

  • Copenhagen Business School (together with Associate Professor Mats Urde).
    Copenhagen, Denmark

  • Lund University (together with Associate Professor Mats Urde).
    Lund, Sweden.